CARE’s - the ethical chef days - is a project conceived and brought forth by Norbert Niederkofler and Paolo Ferretti, owner of the communications
agency HMC of Bolzano, with the contribution of Giancarolo Morelli, Michelin starred chef and owner of Pomieroeu and AUDI as a main collaborative
partner along with Alta Badia, Colmar, Ferrari Trento, Lavazza, Monograno Felicetti, S. Pellegrino & Acqua Panna, Su¨dtirol.
The event in January 2016 marks the “zero” edition of the project that intends not only to unite the most significant personalities of the international
food and wine scene, but to offer rotating locations.
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